Il Terrazzo Rebrand
BRAND STRATEGY, IDENTITY DESIGN, SYMBOL DESIGN
TIMELINE: 10 WEEKS
For foodies who want dive into the local Portland food scene, Il Terrazzo, translates to 'the terrace', is an Italian restaurant that provides an upscale yet casual atmosphere and dining experience through its simplistic and authentic Italian cuisine paired with waterside views of the Portland Marina.
The function of the redesign for Il Terrazzo is to create an identity that leverages the duality of the unique marina atmosphere yet still pay homage to the traditional and authentic Italian cuisine that the restaurant provides.
BLENDING PNW CHARM WITH ITALIAN ROOTS
The inspiration behind the logo mark stems from combining elements of the marina with the visuals of the nautical knot, the organic forms of artisanal pasta, as well as the symbolic belief of knots representing the relationships between people. Incorporating symbol set and colors that mix between the Italian roots of the restaurant as well as a nod to the unique PNW setting.
The brand’s symbol set was inspired by both elements of the restaurant’s interior and key aspects of its philosophy. These symbols can be used individually, as part of a cohesive pattern, or combined to create small scenes. The loose, organic strokes complement the natural flow of the logo, reinforcing the brand’s overall aesthetic.
SYMBOLS THAT DELIGHT
